Network International School · Photography, Editorial & Layout Design
School Prospectus &
Brand Direction
Network International School was one of Yangon's leading international schools at a pivotal moment: as Myanmar opened its borders, foreign families with real options needed to believe, and quickly, that NIS was worth choosing. The prospectus had to do the work of an admissions officer, a brand statement, and a visual argument all at once.
I led the full prospectus from brief to print: editorial architecture, photography curation and direction, layout, and production. The central tension was finding the register that sat between institutional credibility and genuine warmth. NIS needed to feel rigorous without feeling cold, international without feeling inaccessible. Every spread was built to hold both simultaneously.
The insight that held it together: families don’t choose schools on data alone. They choose on feeling, then use the data to justify the decision they’ve already made. The design had to lead with the feeling. That’s the same brief EF navigates every time a student opens a tour catalog or lands on an enrollment page.
Enrollment Marketing
Educational Publishing
Photography Direction